Our Team

Founder, Head Designer & Creative Force, Felica

Tejaswini

Yerasi Tejaswini Yadav, is a fashion designer with over 7 years of experience in the fashion industry, known for her strong visual language and a signature design style that blends elegance with bold expression. A former Miss India participant and a lifelong fashion enthusiast, she brings to Felica a deep understanding of what today’s woman truly desires—freedom, comfort, and beauty in every stitch.

With an exceptional sense for colors, patterns, and silhouettes, Teju designs clothing that empowers women to embrace their individuality. Her creations are not made for the ramp—they are made for real lives. Each piece is designed with an intention to highlight feminine grace while allowing room for authenticity and self-expression.

She draws her inspiration from modern Indian women—fierce, graceful, and unapologetically themselves. At Felica, Teju's creative leadership ensures that every collection is not only fashion-forward, but also meaningful, wearable, and unforgettable.
IG :- tejaswini

Fabric Expert & Co-Founder, Felica

Shalini

D. Shalini Lakshmi, is a seasoned fabric expert and visionary entrepreneur, bringing together a rare blend of technical expertise and refined taste in textiles. With years of experience working at Amazon and a background deeply rooted in fabric selection, quality control, and textile innovation, Shalini's understanding of garments goes far beyond the surface. Her work at Felica reflects a lifelong passion for materials that feel as good as they look.

Felica was born from her dream to offer Indian women clothing that is elegant, comfortable, and rooted in tradition—yet modern enough for the everyday woman. Her deep knowledge of weaves, textures, and fit is drawn from hands-on experience and a sharp eye for quality.

Combining global work experience with a grounded understanding of Indian aesthetics, Shalini ensures that every Felica creation is crafted with care, designed for real bodies, and stitched with soul. Her mission is simple: to help women feel seen, beautiful, and celebrated in what they wear—every single day.
IG :- shalini_devisetty

The Felica Collective – Designed by Women, for Women
Our Team: Of Passion and Fashion.

Felica is powered by a passionate team of modern, urban Indian women who understand what it means to get dressed for real life. From the first sketch to the final stitch, we walk in the shoes of our customers—designing clothes that are effortless, flattering, and rooted in culture, style, and everyday luxury.

We believe fashion should work with you, not against you. That’s why our collections are fuss-free, wrinkle-resistant, body-positive, and designed to move with your day. No more tugging at slipping shoulders, dealing with tight waistbands, or struggling with unflattering cuts—every Felica piece is made to fit beautifully and feel incredible.

Behind our digital storefront is a team of over 50 dedicated professionals, including designers, marketers, logistics specialists, and creatives—all driven by a shared love for fashion and storytelling. At Felica, we believe in equal opportunity, creative freedom, and building a supportive space where young talent thrives and ideas bloom.

We envision a world where every woman, no matter her shape or size, feels empowered in what she wears. To us, clothing isn’t just fabric—it’s a statement of individuality, strength, and grace. Browsing through Felica is not about finding what suits you—it's about choosing from styles that were made with you in mind.

Welcome to Felica—where tradition meets trend, and every outfit celebrates you.